The only thing I have ever wanted to know—about any person, place, brand, or product—is the story. To me, the story is king. And while motivated to sell products (of course), we work towards something richer at the end of the day. Making an unspoken assurance to readers, I transform the nuance and soulfulness of a brand into moments and words that linger to create a deeper connection.

 

For over a decade, I have helped shape the voices of cult favorites and groundbreaking brands in fashion, jewelry, and wellness, including LoveShackFancy, Rag & Bone, Dorsey, Varley, Good American, west~bourne and HATCH. Specializing in editorial direction, brand strategy, storytelling and content creation across customer-facing mediums from email messaging to next-level copywriting, brand books, tone of voice, ghostwriting and book proposals, digital ads, campaigns, seasonal lookbooks, and social media.

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